Let’s make it personal

    PERSONAL

    For Us, It’s Personal

    • #Latest projects
    • #Personal projects
    • 2024 07 17
    Join us as we unveil a new musical project that embodies the heart and soul of our agency. We wanted to create a song that truly captures our essence, so we focused on the qualities that define us: dynamic, innovative, creative, memorable, and personalized. These aren’t just buzzwords they are the core of everything we do. The rhythm of our song reflects the energetic projects we embark on daily. Every beat mirrors our dynamic approach, and the melody captures our innovative spirit. The lyrics celebrate the talents we nurture and their fans, sharing unforgettable experiences that define our vibrant community. This song is more than just music it’s a tribute to the unique touch we bring to every project.
    Creating this song was an exciting journey, akin to the dynamic and innovative projects we undertake. Our goal was to craft something memorable, not just for us, but for everyone who interacts with our work. The process was as fulfilling as the final product, reflecting our commitment to creativity and personalization.
    We invite you to visit our YouTube channel and check out the exclusive video clip featuring the soundscape created especially for our agency. This project brought together two incredible talents: the unique electronic music producer and DJ, Liudas Lazauskas—also known as @roedeers—and the award-winning actress Gabija Jaraminaite. Their collaboration has resulted in a piece that truly embodies our spirit and vision.
    We’re excited to share this musical journey with you. Through this song, we hope to give you a glimpse into the dynamic, innovative, and creative world of our agency. Thank you for being a part of our community and for allowing us to create memorable experiences together.
    Magdalena x austėja

    Influencer Selection and Compensation in Event Marketing

    • #Latest projects
    • #Personal projects
    • #PERSONALinsights
    • 2024 07 04
    Unlocking Event Success
    Influencer Selection and Compensation in Event Marketing
    Dive into the latest insights on selecting influencers for events and navigating compensation in influencer marketing with Austėja Jablonskytė and Magdalena Sabalė, founder of “Personal” talent agency. Discover their expert advice on maximizing influencer partnerships for impactful event marketing strategies. In their insightful interview, Austėja and Magdalena explore the evolving practices of engaging opinion leaders and how compensating influencers not only ensures their presence but also amplifies your event’s messaging. Learn firsthand how strategic collaborations can elevate brand visibility and engagement through tailored influencer campaigns. Explore their in-depth discussion to uncover practical tips and success stories that highlight the value influencers bring to event organizers and brands. Whether you’re planning a product launch or a corporate gathering, their expertise will guide you in selecting the right influencers to effectively reach your audience.

    Read more: https://www.delfi.lt/m360/naujausi-straipsniai/nuomones-formuotojai-produktu-pristatymuose-galimybe-ar-butinybe-120034088

    Laura MAZALIENĖ

    magazine cover

    • #Talent Projects
    • 2024 06 19
    The past year should have been one of the best for journalist, influencer, and mother of three Laura Mazalienė, with so many dreamy plans that it was hard to keep up. However, when her carefully nurtured family unexpectedly fell apart, she was left with one dream—to find happiness on her own as soon as possible. It seems Laura is succeeding quite well, as she has taken the time to understand her needs and rediscover herself: “After such experiences, you’ll never be the same as you were before.”

    Read more: https://zmones.15min.lt/naujiena/laura-mazaliene-atvirai-apie-gyvenimo-pokycius-po-tokiu-isgyvenimu-niekada-nebebusi-koks-anksciau-odVPLqxJVjY
    PERSONAL

    Embracing Creativity and Innovation

    • #Latest projects
    • #Personal projects
    • #Uncategorized
    • 2024 06 15

    This year marked our agency founder’s second time attending the prestigious Cannes Lions festival and Magdalena Sabalė looks forward to continuing this inspiring tradition in the future. Here are the key trends observed:

    ▪️AI: Unlike last year’s intense focus on AI’s impact on our work, this year’s discussions took a more measured approach. Sessions explored how AI can enrich creativity, improve workflows, and open up new possibilities.
    ▪️Sustainability: While global attention has long been on sustainability, this year’s Cannes Lions saw deep dives into integrating sustainability across all aspects – from product creation to messaging. The emphasis was on genuine sustainability efforts, not mere token gestures.
    ▪️Creators: For the first time in Cannes Lions history, a dedicated program was curated for creators. Discussions united global creators to delve into vital themes such as creative potential, mission-driven storytelling, and effective client collaborations.
    ▪️Olympic Spirit: With the Paris Olympics on the horizon, Cannes Lions exuded an Olympic vibe. The Olympic flame graced the festival, and insights from a representative of the refugee team sparked inspiration.
    Personal

    perfect match

    • #Latest projects
    • #Personal projects
    • 2024 05 29
    After events in Dubai, LA, Oslo, Amsterdam, and other cities, it was a great honor for our agency to organize product launch events in Vilnius. We hosted two exclusive events: one for local influencers and another for B2B clients. Every detail was crafted with our PERSONAL touch, reflecting the essence of Maria Nila brand.

    We teamed up with Maria Nila & Karera Group to launch their latest product line: THE PERFECT MATCH Beauty bags and it couldn’t have been more perfect. Inspired by the dynamic world of tennis, these bags are the perfect companions for your on-the-go lifestyle, whether you’re off on vacation, hitting the court, or visiting the French Open. The campaign, ‘The Perfect Match,’ features tennis players Mirjam Björklund and Eden Silva and emphasizes premium brand building with a fun, fast-paced energy. It also launches right in time after the success of Break Point on Netflix and the upcoming movie Challenger.

    We’re so grateful to all who attended and helped make this event unforgettable.
    Stay tuned for more exciting activities and brand events coming up!
    MAGDALENA SABALĖ

    Explore Influencer Marketing Trends

    • #Latest projects
    • #Personal projects
    • 2024 04 24
    Dive into the latest trends in influencer marketing with Magdalena Sabalė, founder of “Personal” talent agency, as she shares her insights on the evolving landscape of opinion leaders in a special interview on the “Tendencingai” podcast! Not long ago, marketing specialists viewed influencers with caution. Today, dedicated agencies like “Personal” are emerging, focused on managing top talents and their relationships with brands. Magdalena Sabalė reveals how methods in influencer marketing are transforming alongside heightened expectations for these influencers. Discover how PERSONAL team is reshaping the industry, navigating new standards and fostering impactful collaborations between influencers and brands. Tune in to gain exclusive insights into the future of influencer partnerships and the power of authentic engagement in today’s digital age.

    Don’t miss out – listen to the full interview now on “Tendencingai” podcast! https://www.lrt.lt/mediateka/irasas/2000336991/mados-dialogai-nuomones-formuotoju-rinkodaros-stratege-magdalena-sabale

    Inga ŽUOLYTĖ

    Spring  Fashion Trends by  Inga Žuolytė 

    • #Talent Projects
    • 2024 04 14
    Inga Žuolytė and stylist Sigita Mušauskaitė exploring spring fashion trends at “Outlet Park.” They discovered a diverse range of stylish, affordable, and trendy clothing items, including premium brands like “Max Mara” and “Ami Paris.” They highlighted current trends such as pastel colors, denim outfits, and metallic fabrics. The collaboration aimed to showcase versatile and fashionable outfits for various occasions, emphasizing the balance between trendy and timeless wardrobe pieces. 

    Read more: https://www.15min.lt/m/id/gyvenimas/mada-ir-grozis/pavasarinio-stiliaus-perliuku-paieskos-su-nuomones-formuotoja-inga-zuolyte-ir-stiliste-sigita-musauskaite-1062-2037568
    Karolina Meschino

    Exclusive Collection

    • #Talent Projects
    • 2023 06 15
    Introducing Karolina Meschino’s Exclusive Collection with Pildyk. We are excited to announce the launch of Karolina Meschino’s fashion collection in collaboration with Pildyk. This exclusive line merges modern style with unparalleled comfort, perfect for those who love to make a statement through their wardrobe. The inspiration behind Karolina’s collection is rooted in everyday life, focusing on creating versatile yet stylish pieces. The designs reflect a blend of comfort and fashion, catering to a wide range of tastes and preferences.

    Read more: https://tele2.lt/naujienos/karolina-meschino-kolekcija-pildyk
    Austėja JABLONSKYTĖ

    Iris apfel x h&m campaign

    • #Talent Projects
    • 2022 03 31
    Our talented influencer and stylist, Austeja, had the incredible opportunity to collaborate with Iris Apfel on the latest H&M collection. Austeja, much like Iris, embodies a bold and expressive style, which perfectly complements the collection’s ethos. Iris Apfel, at 100 years old, continues to champion individuality and self-expression through fashion. She believes that true style comes from embracing what makes you unique, rather than following trends. “Style is about self-expression and, above all, attitude,” Iris affirms.
    The Iris Apfel x H&M collection celebrates this philosophy with its playful and eclectic designs. From vibrant prints to baroque aesthetics and a riot of colors, each piece encourages wearers to explore their personal style journey. Whether it’s a vivid aquamarine suit, a flamboyant jacquard coat, or a whimsical iris flower print ensemble, every item exudes Iris’s trademark flair. Accessories are equally extravagant, featuring chunky chains, bold brooches, bejeweled slippers, statement cuffs, and rings adorned with Iris’s iconic motifs. Austeja’s collaboration has brought these extraordinary pieces to life with stunning visuals that capture the essence of Iris’s spirited approach to fashion. 

    Read more: https://www2.hm.com/en_gb/life/culture/inside-h-m/iris-apfel-designer-collaboration-2022.html

    Personal

    The Circular collection campaign

    • #Personal projects
    • 2021 12 10
    We’re delighted to announce that our team of influencers has brought the HM Studio Collection to Lithuania through a captivating photo shoot! 
    Introducing the Circular Design Story, H&M’s latest addition to Innovation Stories. This collection isn’t just about fashion; it’s a celebration of sustainability and creativity. Imagine versatile pieces designed to be treasured, shared, repaired and recycled—making every garment a statement of contemporary style and responsible fashion choices. During the shoot, our influencers enjoyed changing and sharing outfits, adding their unique flair to every look. This collaborative spirit reflects the collection’s ethos of inclusivity and creativity. Discover the HM Studio Collection’s Circular Design Story and be part of the movement reshaping fashion with purpose. Let’s dance into a sustainable future together! 

    Read more: https://www2.hm.com/en_us/life/culture/inside-h-m/circular-design-story.html