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    Author: personal

    Gabrielė GZIMAILAITĖ

    what’s in your bag?

    • #Latest projects
    • #Talent Projects
    • 2024 09 06
    As we embrace the arrival of autumn, we are excited to celebrate Gabrielė’s deep connection to this season. The warm hues of fall—ranging from soft nudes to rich browns—perfectly reflect her signature color palette and personal style. Adding to the excitement, Gabrielė is featured in Žmonės magazine, where she offers an insight into her favorite handbag and reveals the essentials she carries with her daily. This feature provides an exclusive opportunity to understand her refined tastes and the details that define her daily routine. Be sure to read the full article for an inspiring and in-depth look into her world, offering a unique perspective on her approach to both fashion and life.
    Karolina MESCHINO

    COpenhagen fashion week SS25

    • #Latest projects
    • #Talent Projects
    • 2024 08 26
    Karolina Meschino, renowned influencer and fashion enthusiast, was recently invited by Vogue Scandinavia to attend the prestigious Copenhagen Fashion Week. During this event, Karolina had the unique opportunity to explore the latest collections from top brands such as Levi’s, Sinéad O’Dwyer, Gestuz, and Munthe. The experience proved to be a significant source of inspiration, offering her fresh insights into the dynamic and ever-evolving fashion industry.
    Inga ŽUOLYTĖ

    back to school

    • #Latest projects
    • #Talent Projects
    • 2024 08 20

    Inga Zuolyte has teamed up with Pepco for a groundbreaking back-to-school campaign. This collaboration is a testament to the power of creative freedom, where Pepco’s trust in Inga allowed her to bring her authentic voice to the forefront, resulting in a campaign that truly stands out.

    Inga’s contribution goes beyond typical brand partnerships—she was given the creative freedom to write original lyrics that perfectly capture the essence of the back-to-school season. This level of trust and collaboration has led to a campaign that feels both genuine and impactful, resonating deeply with audiences.

    This partnership highlights the importance of empowering talent to express themselves creatively, leading to integrations that are not only attention-grabbing but also authentically aligned with the brand’s message. We are proud of Inga’s work with Pepco and excited to see the positive impact this unique and inspiring campaign.
    Personal

    Midsummer’24

    • #Latest projects
    • #Personal projects
    • 2024 07 17
    Our fantastic summer party at the luxurious PACAI Hotel was a night filled with joy, milestones and unforgettable moments with our amazing community. We celebrated mid-season success, business achievements and the launch of our new website. Highlights included a surprise performance by Elena Puidokaitė and a unique logo-branded ice cream. The fun continued at the Midsummer Vilnius concert with DJ Roe Deers and a festival orchestra.
    PERSONAL

    For Us, It’s Personal

    • #Latest projects
    • #Personal projects
    • 2024 07 17
    Join us as we unveil a new musical project that embodies the heart and soul of our agency. We wanted to create a song that truly captures our essence, so we focused on the qualities that define us: dynamic, innovative, creative, memorable, and personalized. These aren’t just buzzwords they are the core of everything we do. The rhythm of our song reflects the energetic projects we embark on daily. Every beat mirrors our dynamic approach, and the melody captures our innovative spirit. The lyrics celebrate the talents we nurture and their fans, sharing unforgettable experiences that define our vibrant community. This song is more than just music it’s a tribute to the unique touch we bring to every project.
    Creating this song was an exciting journey, akin to the dynamic and innovative projects we undertake. Our goal was to craft something memorable, not just for us, but for everyone who interacts with our work. The process was as fulfilling as the final product, reflecting our commitment to creativity and personalization.
    We invite you to visit our YouTube channel and check out the exclusive video clip featuring the soundscape created especially for our agency. This project brought together two incredible talents: the unique electronic music producer and DJ, Liudas Lazauskas—also known as @roedeers—and the award-winning actress Gabija Jaraminaite. Their collaboration has resulted in a piece that truly embodies our spirit and vision.
    We’re excited to share this musical journey with you. Through this song, we hope to give you a glimpse into the dynamic, innovative, and creative world of our agency. Thank you for being a part of our community and for allowing us to create memorable experiences together.
    Magdalena x austėja

    Influencer Selection and Compensation in Event Marketing

    • #Latest projects
    • #Personal projects
    • #PERSONALinsights
    • 2024 07 04
    Unlocking Event Success
    Influencer Selection and Compensation in Event Marketing
    Dive into the latest insights on selecting influencers for events and navigating compensation in influencer marketing with Austėja Jablonskytė and Magdalena Sabalė, founder of “Personal” talent agency. Discover their expert advice on maximizing influencer partnerships for impactful event marketing strategies. In their insightful interview, Austėja and Magdalena explore the evolving practices of engaging opinion leaders and how compensating influencers not only ensures their presence but also amplifies your event’s messaging. Learn firsthand how strategic collaborations can elevate brand visibility and engagement through tailored influencer campaigns. Explore their in-depth discussion to uncover practical tips and success stories that highlight the value influencers bring to event organizers and brands. Whether you’re planning a product launch or a corporate gathering, their expertise will guide you in selecting the right influencers to effectively reach your audience.

    Read more: https://www.delfi.lt/m360/naujausi-straipsniai/nuomones-formuotojai-produktu-pristatymuose-galimybe-ar-butinybe-120034088

    Laura MAZALIENĖ

    magazine cover

    • #Talent Projects
    • 2024 06 19
    The past year should have been one of the best for journalist, influencer, and mother of three Laura Mazalienė, with so many dreamy plans that it was hard to keep up. However, when her carefully nurtured family unexpectedly fell apart, she was left with one dream—to find happiness on her own as soon as possible. It seems Laura is succeeding quite well, as she has taken the time to understand her needs and rediscover herself: “After such experiences, you’ll never be the same as you were before.”

    Read more: https://zmones.15min.lt/naujiena/laura-mazaliene-atvirai-apie-gyvenimo-pokycius-po-tokiu-isgyvenimu-niekada-nebebusi-koks-anksciau-odVPLqxJVjY
    PERSONAL

    Embracing Creativity and Innovation

    • #Latest projects
    • #Personal projects
    • #Uncategorized
    • 2024 06 15

    This year marked our agency founder’s second time attending the prestigious Cannes Lions festival and Magdalena Sabalė looks forward to continuing this inspiring tradition in the future. Here are the key trends observed:

    ▪️AI: Unlike last year’s intense focus on AI’s impact on our work, this year’s discussions took a more measured approach. Sessions explored how AI can enrich creativity, improve workflows, and open up new possibilities.
    ▪️Sustainability: While global attention has long been on sustainability, this year’s Cannes Lions saw deep dives into integrating sustainability across all aspects – from product creation to messaging. The emphasis was on genuine sustainability efforts, not mere token gestures.
    ▪️Creators: For the first time in Cannes Lions history, a dedicated program was curated for creators. Discussions united global creators to delve into vital themes such as creative potential, mission-driven storytelling, and effective client collaborations.
    ▪️Olympic Spirit: With the Paris Olympics on the horizon, Cannes Lions exuded an Olympic vibe. The Olympic flame graced the festival, and insights from a representative of the refugee team sparked inspiration.
    Personal

    perfect match

    • #Latest projects
    • #Personal projects
    • 2024 05 29
    After events in Dubai, LA, Oslo, Amsterdam, and other cities, it was a great honor for our agency to organize product launch events in Vilnius. We hosted two exclusive events: one for local influencers and another for B2B clients. Every detail was crafted with our PERSONAL touch, reflecting the essence of Maria Nila brand.

    We teamed up with Maria Nila & Karera Group to launch their latest product line: THE PERFECT MATCH Beauty bags and it couldn’t have been more perfect. Inspired by the dynamic world of tennis, these bags are the perfect companions for your on-the-go lifestyle, whether you’re off on vacation, hitting the court, or visiting the French Open. The campaign, ‘The Perfect Match,’ features tennis players Mirjam Björklund and Eden Silva and emphasizes premium brand building with a fun, fast-paced energy. It also launches right in time after the success of Break Point on Netflix and the upcoming movie Challenger.

    We’re so grateful to all who attended and helped make this event unforgettable.
    Stay tuned for more exciting activities and brand events coming up!
    MAGDALENA SABALĖ

    Explore Influencer Marketing Trends

    • #Latest projects
    • #Personal projects
    • 2024 04 24
    Dive into the latest trends in influencer marketing with Magdalena Sabalė, founder of “Personal” talent agency, as she shares her insights on the evolving landscape of opinion leaders in a special interview on the “Tendencingai” podcast! Not long ago, marketing specialists viewed influencers with caution. Today, dedicated agencies like “Personal” are emerging, focused on managing top talents and their relationships with brands. Magdalena Sabalė reveals how methods in influencer marketing are transforming alongside heightened expectations for these influencers. Discover how PERSONAL team is reshaping the industry, navigating new standards and fostering impactful collaborations between influencers and brands. Tune in to gain exclusive insights into the future of influencer partnerships and the power of authentic engagement in today’s digital age.

    Don’t miss out – listen to the full interview now on “Tendencingai” podcast! https://www.lrt.lt/mediateka/irasas/2000336991/mados-dialogai-nuomones-formuotoju-rinkodaros-stratege-magdalena-sabale