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    Author: personal

    Asta Meschino

    “Beauty Is Much More Than Just Youth”

    • #Talent Projects
    • 2025 03 05
    The latest Žmonės magazine cover features Asta Meschino – Honorary Consul of Guatemala in Lithuania and a businesswoman. This achievement reflects not only personal success but also a broader connection with the values of cultural diplomacy and professional elegance.

    In this exclusive interview, the focus is on themes that resonate today – timeless beauty, authenticity and the evolving perception of beauty. Instead of adhering to traditional narratives, the editorial encourages deeper reflection: Is beauty still defined by youth? Or can it be found in character, experience, and balance?

    Read the full article in Žmonės magazine.
    Asta & Karolina Meschino

    The Olympic Faces of Milano Cortina 2026

    • #Talent Projects
    • 2025 02 06
    Asta and Karolina Meschino have been appointed as official ambassadors for the Milano Cortina 2026 Winter Olympic Games in Lithuania – a role that reflects their cross-cultural identity and their ability to engage audiences through authenticity, refined communication and strong visual presence. Their unique background, combining Italian heritage with a deep connection to Lithuania, positions them as thoughtful representatives of Olympic values such as integrity, identity and shared experience.

    Entrusted by the Lithuanian National Olympic Committee, this ambassadorial role extends beyond visibility. It signals confidence in their capacity to carry national messaging with cultural sensitivity and clarity of purpose. The appointment of Antonio Meschino as Olympic Attaché further enhances the symbolic significance of the family, uniting diplomacy, sport and public representation within one consistent narrative.

    Asta and Karolina represent a contemporary approach to public engagement, where personal expression and institutional alignment coexist without compromise. Their influence lies in the ability to integrate culture, family and a responsible public presence into content that resonates across platforms and generations.

    Their presence within this initiative reflects broader shifts in how public figures contribute to national and international narratives. It also underlines the evolving role of Talent in shaping cultural visibility with respect and intention.

    Karolina MESCHINO

    copengahen fashion week aw25

    • #Latest projects
    • #Talent Projects
    • 2025 01 29
    Front Rows, Fashion Icons & Fearless Moments: Karolina Meschino’s Copenhagen Fashion Week Diary

    There’s something exhilarating about stepping into the world of Copenhagen Fashion Week—the energy, the creativity, the faces you’ve admired from afar now just an arm’s length away. For Karolina Meschino, this season wasn’t just about attending the most coveted shows—it was about being right where she belongs.

    This time, it felt bigger. Bolder. More real than ever. The invitations kept rolling in, opening doors to the most diverse and high-profile runway shows of her career. Each collection told a different story, each front row held familiar faces—those we usually see only through a screen. And yet, there they were, side by side, living the same moment.

    Because that’s what fashion weeks are really about—not just the clothes, but the encounters. The unexpected conversations, the electric connections, the surreal feeling of sitting next to an idol you once followed online. It’s thrilling, maybe even a little intimidating at first, but for Karolina, it’s exactly where she’s meant to be. This is her scene. Her people. Her world.

    And as she continues to carve her place among the industry’s biggest names, we couldn’t be prouder. This is just the beginning—see you at the next show.
    Laura x Žmonės

    what’s in your bag?

    • #Latest projects
    • #Talent Projects
    • 2025 01 23



    Laura is featured in Žmonės magazine, where she shares an inside look at her favorite handbag and the essentials she carries with her every day. This feature provides a unique opportunity to dive into her sophisticated tastes and the key items that shape her daily routine. Don’t miss the full article for an inspiring and in-depth exploration of her world, offering a distinct perspective on both her choices and her approach to life.
    PERSONAL

    beyond growth: how 2024 transformed us

    • #Personal projects
    • 2025 01 01
    Beyond growth: how 2024 transformed us

    2024 was more than just a year of growth—it was a year of transformation. We didn’t just measure success in numbers. We established ourselves as a sophisticated, strategic, and forward-thinking home for digital talent. We increased company sales by more than 1.5 times and established ourselves as the leading Talent management agency in the Lithuanian market.

    TALENTS WHO CREATE MEANING
    Marketing without authentic voices is just noise. In 2024, we facilitated over 1,350 strategic collaborations between brands and Talents, aligning purpose-driven creators with the right partnerships. We continued to nurture our represented Talent community, discovering new rising stars – not only Instagram market leaders but also emerging LinkedIn Talents with whom we are building successful partnerships.

    WHEN CREATIVITY BECOMES CULTURE 
    PERSONAL has never been just an agency. We create narratives that become cultural moments. One of the highlights of the year was our collaboration with ROE DEER and actress Gabija Jaraminaite, resulting in an exclusive musical piece to mark the launch of our agency’s new website, www.itspersonal.lt. Our approach is simple: content is not just something you consume—it’s something you experience. 

    WHERE FASHION, TECHNOLOGY & CONTENT INTERSECT 
    The new generation of Talents thrives at the intersection of style, innovation, and relevance. In 2024, we were present at Milan, Paris, and Copenhagen Fashion Weeks, exploring the evolution of fashion and visual communication. Our content creation took us to New York, Corfu, Morocco, Germany, and France, because audiences respond to authenticity, sophistication and globally inspired aesthetics. 

    THE TIKTOK ERA: OUR NEXT CHAPTER 
    As content formats shift, we don’t wait for change—we create it. In 2024, we deeply analyzed TikTok audiences, engagement patterns, and brand integration strategies. Now, in 2025, we are ready to introduce a new wave of PERSONAL TikTok Talents who will redefine how brands connect with digital communities. 

    ETHICS IN ADVERTISING: WHERE DO WE DRAW THE LINE? 
    We believe influencer marketing must be ethical, transparent, and responsible. This year, we didn’t just share insights at LOGIN and SMM DAY, but also deepened our expertise at Cannes Lions, LIMA, AI-driven events, and advertising compliance conferences. We also launched training programs to ensure that our Talents and clients can navigate the complexities of advertising regulations with confidence and clarity. 

    VISIBILITY BEYOND THE SCREEN 
    Our Talents’ voices resonated on the radio, in storefront displays, across shopping mall campaigns and on TV screens. We made sure that authentic storytelling reached beyond social media, bringing influencers into real-world consumer experiences. 

    SUCCESS ISN’T THE ONLY GOAL 
    Growth is important, but having a strong ethical backbone matters even more. In 2024, we actively contributed to charity initiatives, supporting organizations such as the Rimantas Kaukėnas Foundation, Food Bank, Ukraine relief efforts and Mamos Unija charity fund.
     
    WHAT TO EXPECT IN 2025? 
    A new era of influencer marketing—transparent, strategic, and deeply engaging. More high-level personalities who don’t just follow trends, but create them. New platforms, new voices, and innovative ways to build authentic, effective brand communication. 

    And above all, a year where real stories will be stronger than ever before.
    Karolina MESCHINO

    “It was hard to admit that I needed help”

    • #Latest projects
    • #Talent Projects
    • 2024 10 09
    In honor of World Mental Health Day, Karolina Meschino openly shares her personal experience, highlighting the moment she realized she needed help. Her story shows that asking for support is not a sign of weakness, but a brave and important step toward understanding yourself better and building strong connections with others.

    Karolina’s honesty about her struggles reminds us of how crucial mental health is and encourages everyone to reach out for help when needed. Her journey is a powerful reminder that seeking support takes strength and courage.

    Read the full article about Karolina’s inspiring story at Žmonės magazine.
    Personal

    b-day Getaway

    • #Personal projects
    • 2024 10 07
    At PERSONAL, we believe in the importance of stepping away from the everyday to nurture creativity and strengthen our connections as a team. Our recent getaway to Aštrioji Kirsna Manor offered the perfect setting for this, surrounded by the beauty of autumn and the harmony of the manor’s historic grounds.

    We began the day with a workshop led by a skilled herbalist, who introduced us to the natural remedies that can enrich our well-being. It was an insightful experience that allowed us to explore and appreciate the simple power of nature.

    The day unfolded with a delightful lunch in the manor’s atmosphere, where we shared stories, laughter, and thoughtful conversations that brought us even closer. The unique environment provided space for reflection and inspiration, making it a truly enriching experience for everyone.

    Leaving the manor, we felt energized and motivated, ready to bring this renewed sense of purpose and creativity into our work. The time spent together reminded us of the importance of stepping back, gathering new perspectives, and appreciating the moments that unite us as a team.
    PERSONAL

    sOCIAL MEDIA MANAGERS DAY’25

    • #Latest projects
    • #Personal projects
    • 2024 10 02
    HOW TO WORK WITH INFLUENCERS? LET’S ASK THEM.

    Working with influencers can be both a rewarding and challenging experience. During Social Media Managers Day, a discussion moderated by Magdalena Sabalė explored how to build successful partnerships with influencers. Speakers Karolina Meschino, Inga Žuolytė, and Lukas Gricius shared their experiences, offering valuable insights into what makes these collaborations work.

    Karolina and Inga emphasized that clear and prompt communication is essential. Influencers highly value transparency and timely feedback, especially when it comes to content approval. Flexibility is also key—being open to adjusting deadlines, revising content, or modifying contracts can make the process smoother and improve the overall outcome.

    Lukas brought attention to the importance of creative freedom. He explained that giving influencers the space to express their personal style allows for more authentic and impactful content. While it’s important for brands to provide direction, overloading influencers with strict guidelines can limit creativity and compromise the original vision. Even when campaign results don’t meet expectations, maintaining a positive, open dialogue can help resolve issues. Ongoing communication can strengthen relationships, leading to long-term partnerships that benefit both parties.

    The discussion highlighted that trust, flexibility, and effective communication are the cornerstones of successful influencer collaborations.
    Laura MAZALIENĖ

    Laura’s Habits

    • #Talent Projects
    • 2024 09 07
    We are pleased to highlight Laura Mazalienė’s endorsement of “Akvilės” mineral water. Laura, a respected figure in health and wellness, has selected “Akvilės” as her preferred choice for daily hydration.

    Her endorsement underscores Laura’s confidence in the brand’s commitment to quality and health. As a prominent advocate for well-being, Laura incorporates “Akvilės” mineral water into her routine, valuing its purity and essential minerals.

    Laura Mazalienė’s choice of “Akvilės” mineral water reflects a strong alignment with the brand’s high standards and reinforces its reputation as a premier option for quality hydration.

    Read more: https://www.delfi.lt/uzsakomasis-turinys/aktualijos/laura-mazaliene-siunciami-kuno-signalai-priverte-perkratyti-savo-iprocius-120048134
    Gabrielė GZIMAILAITĖ

    what’s in your bag?

    • #Latest projects
    • #Talent Projects
    • 2024 09 06
    As we embrace the arrival of autumn, we are excited to celebrate Gabrielė’s deep connection to this season. The warm hues of fall—ranging from soft nudes to rich browns—perfectly reflect her signature color palette and personal style. Adding to the excitement, Gabrielė is featured in Žmonės magazine, where she offers an insight into her favorite handbag and reveals the essentials she carries with her daily. This feature provides an exclusive opportunity to understand her refined tastes and the details that define her daily routine. Be sure to read the full article for an inspiring and in-depth look into her world, offering a unique perspective on her approach to both fashion and life.