At Personal, we take pride in crafting brand experiences that resonate deeply with both influencers and partners. For the third consecutive year, we had the privilege of partnering with Aruelle, a brand that embodies love, softness and authentic human connection. This year’s theme, “Love wins when we play together”, perfectly captured the essence of our approach – bringing people together through shared experiences. Our collaboration with Aruelle goes beyond organizing an event; it’s about creating a space where the brand’s community, its creators and its partners can connect and celebrate a collective vision.

We approached this partnership with one goal in mind: to create an unforgettable experience that reflects the genuine spirit of Aruelle’s world. From emotional storytelling to VIP management, we brought this vision to life with full-service event expertise. We began with the development of a concept that felt deeply personal and aligned with the brand’s values, then worked on curating an atmosphere that reflected the warmth and creativity of Aruelle’s community. Our team managed influencer communications, ensuring the guest list felt personal and we were involved in every step, from the invitation design to on-site experience management. Every element of the event was designed to foster deeper connections – a reminder that love and community thrive through shared moments, not just grand gestures.

At the event, guests created personalized lucky charms, explored tarot readings and engaged in meaningful conversations that felt less like a typical event and more like a reunion of friends. It was a celebration of connection and a perfect reminder of how a brand and its community come together to create something special. Personal ensured every detail flowed smoothly, from the very first invitation to the final goodbyes, allowing Aruelle’s community to feel seen, heard and valued. The event was a true embodiment of the brand’s ethos and a beautiful example of how, when influencers, partners and a brand come together with a shared vision, magic happens.

We’re always focused on creating experiences that are not only visually beautiful but also deeply meaningful.

Simona Albavičiūtė together with Volfas Engelman earned Bronze in the Low-Budget Campaigns category at the PRGN Best Practice Awards 2025. The recognition came for the heartwarming project “Before and After the Compliment” – a continuation of the brand’s 2023 social initiative “The Power of a Kind Word.”

In this campaign Simona met passersby in Vilnius and shared genuine compliments that sparked smiles and positive emotions. Street photographer Vincas Alesius captured those moments creating a visual story filled with sincerity and optimism.

We are proud to see our Talent’s authenticity and creativity acknowledged on the international stage. This achievement highlights the power of genuine human connection in communication and proves that even simple ideas can have meaningful impact.

We celebrate this award as a symbol of collaboration trust and shared values – the foundation of every successful partnership between brands and Talents.

Over 400 participants attended the recent Business Breakfast Session, uniting Brands, Talents and Agencies in a unique opportunity for live engagement. The high turnout demonstrated strong interest in fostering genuine connections and sharing creative ideas during the advertising industry’s busiest period.

This event underscored the core value of Personal Talent Agency: facilitating real-time collaboration and meaningful dialogue among Influencers and Partners. In a digital age, the importance of face-to-face interaction remains undeniable. Bringing together a diverse group of professionals allowed for open exchange, networking and inspiration beyond traditional communication channels.

The session combined two key directions. Austeja Jablonskyte, creative campaign strategist, discussed how small impressions can create lasting emotional connections and strengthen relationships. Gabriele Burbiene, Marketing Director at 15min Group, shared insights on the latest trends and influential campaigns from the Cannes Lions Festival that are reshaping the advertising landscape.

Such gatherings reinforce the commitment to creativity and partnership that drives the industry forward. These moments of connection are prioritized with the understanding that successful collaborations stem from trust and direct engagement. The session served as a reminder that while campaigns are important the relationships behind them form the true foundation of lasting success.

Read more: https://zmones.15min.lt/naujiena/vilniuje-ryskiausiu-influenceriu-susiburimas-netiketai-nuaidejo-ir-gimtadienio-sveikinimas-pNVjarKlQmK