Our talented influencer and stylist, Austeja, had the incredible opportunity to collaborate with Iris Apfel on the latest H&M collection. Austeja, much like Iris, embodies a bold and expressive style, which perfectly complements the collection’s ethos. Iris Apfel, at 100 years old, continues to champion individuality and self-expression through fashion. She believes that true style comes from embracing what makes you unique, rather than following trends. “Style is about self-expression and, above all, attitude,” Iris affirms.
The Iris Apfel x H&M collection celebrates this philosophy with its playful and eclectic designs. From vibrant prints to baroque aesthetics and a riot of colors, each piece encourages wearers to explore their personal style journey. Whether it’s a vivid aquamarine suit, a flamboyant jacquard coat, or a whimsical iris flower print ensemble, every item exudes Iris’s trademark flair. Accessories are equally extravagant, featuring chunky chains, bold brooches, bejeweled slippers, statement cuffs, and rings adorned with Iris’s iconic motifs. Austeja’s collaboration has brought these extraordinary pieces to life with stunning visuals that capture the essence of Iris’s spirited approach to fashion. 

Read more: https://www2.hm.com/en_gb/life/culture/inside-h-m/iris-apfel-designer-collaboration-2022.html