The elegant TV host and event presenter Indrė Kavaliauskaitė-Morkūnienė, recognized as a style and femininity icon, enchants with her charm in the new ‘Douglas’ collection campaign, where she embodies a woman bound by beauty standards, searching for herself.

With this campaign, the international cosmetics and perfumery chain aims to encourage every woman to express and love herself. This video clip perfectly reflects the new mission introduced in the spring: to promote a positive attitude towards attractiveness and self-criticism, to strengthen the self-awareness of modern women, and to inspire them not to conform to restrictive standards. Why compare yourself to others when you have yourself?