The Circular collection campaign
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#Personal projects
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2021 12 10

We’re delighted to announce that our team of influencers has brought the HM Studio Collection to Lithuania through a captivating photo shoot!
Introducing the Circular Design Story, H&M’s latest addition to Innovation Stories. This collection isn’t just about fashion; it’s a celebration of sustainability and creativity. Imagine versatile pieces designed to be treasured, shared, repaired and recycled—making every garment a statement of contemporary style and responsible fashion choices. During the shoot, our influencers enjoyed changing and sharing outfits, adding their unique flair to every look. This collaborative spirit reflects the collection’s ethos of inclusivity and creativity. Discover the HM Studio Collection’s Circular Design Story and be part of the movement reshaping fashion with purpose. Let’s dance into a sustainable future together!
Read more: https://www2.hm.com/en_us/life/culture/inside-h-m/circular-design-story.html
Introducing the Circular Design Story, H&M’s latest addition to Innovation Stories. This collection isn’t just about fashion; it’s a celebration of sustainability and creativity. Imagine versatile pieces designed to be treasured, shared, repaired and recycled—making every garment a statement of contemporary style and responsible fashion choices. During the shoot, our influencers enjoyed changing and sharing outfits, adding their unique flair to every look. This collaborative spirit reflects the collection’s ethos of inclusivity and creativity. Discover the HM Studio Collection’s Circular Design Story and be part of the movement reshaping fashion with purpose. Let’s dance into a sustainable future together!
Read more: https://www2.hm.com/en_us/life/culture/inside-h-m/circular-design-story.html