At Personal, we take pride in crafting brand experiences that resonate deeply with both influencers and partners. For the third consecutive year, we had the privilege of partnering with Aruelle, a brand that embodies love, softness and authentic human connection. This year’s theme, “Love wins when we play together”, perfectly captured the essence of our approach – bringing people together through shared experiences. Our collaboration with Aruelle goes beyond organizing an event; it’s about creating a space where the brand’s community, its creators and its partners can connect and celebrate a collective vision.

We approached this partnership with one goal in mind: to create an unforgettable experience that reflects the genuine spirit of Aruelle’s world. From emotional storytelling to VIP management, we brought this vision to life with full-service event expertise. We began with the development of a concept that felt deeply personal and aligned with the brand’s values, then worked on curating an atmosphere that reflected the warmth and creativity of Aruelle’s community. Our team managed influencer communications, ensuring the guest list felt personal and we were involved in every step, from the invitation design to on-site experience management. Every element of the event was designed to foster deeper connections – a reminder that love and community thrive through shared moments, not just grand gestures.

At the event, guests created personalized lucky charms, explored tarot readings and engaged in meaningful conversations that felt less like a typical event and more like a reunion of friends. It was a celebration of connection and a perfect reminder of how a brand and its community come together to create something special. Personal ensured every detail flowed smoothly, from the very first invitation to the final goodbyes, allowing Aruelle’s community to feel seen, heard and valued. The event was a true embodiment of the brand’s ethos and a beautiful example of how, when influencers, partners and a brand come together with a shared vision, magic happens.

We’re always focused on creating experiences that are not only visually beautiful but also deeply meaningful.